CENTRE FOR ENTREPRENEURSHIP AND START-UPS (CES)

Entrepreneurship is a symphony of innovation, dedication, and the courage to redefine what is possible in the business landscape.‘Vyavsay’, the Entrepreneurship Cell of MDI Murshidabad, presented a dynamic ‘Online Entrepreneurship Workshop featuring Hitesh Sharma, the visionary founder of Sahayata Global Assistance. Hitesh Sharma, recognized as a 30 under 30 Entrepreneur in both the years 2022 and 2023, holds the title of the youngest Auto Tech CEO. His influence extends beyond the business realm, actively mentoring students of renowned institutions and investing in prodigious startups. Having led Roadside Assistance in India and Asia, his business has expanded globally use the following photo with this topicwith ‘Readily Mobility Solutions’.

At MDI Murshidabad, we the members of Vyavsay, Entrepreneurship-Cell, orchestrated an exciting selling competition called “Titans of Trade.” It turned into a vibrant commerce battlefield, where teams gathered, armed with creativity and charm, to conquer challenges. Amidst the competition’s intensity, the arena buzzed with strategies as participants navigated the twists of market dynamics. The event went beyond just sales; it became a valuable learning experience. Each pitch and negotiation added to the canvas of experience. The Titans emerged not only as sellers but also as skilled persuaders, weaving value into compelling stories. In our memories, “Titans of Trade” remains a bright thread, reminding us that in the business world, every move and relationship counts. Every challenge becomes a stepping stone to greatness.

Vyavsay, the E-Cell, MDI Murshidabad conducted its Annual Entrepreneurship Conclave – ANIVESH ’23 on 18^th of March 2023. The purpose of the conclave was a collaboration of entrepreneurial mindsets and to present innovative ideas.

The students of MDI Murshidabad as part of their development in the Institute learns from like-minded individuals and experts with multiple years of experience the nuances of the industry. Many students have ambition not to be corporate sheep but to take a different direction and set up their own ventures. But what kind of strategies and what kind of hurdles would one face in their entrepreneurial journey? BizTank which was a hybrid-mode startup idea pitching competition with a prize pool of Rs. 15k and participants from all over India was conducted to answer this question.

BizTank, a business pitch competition – comes under the umbrella of ANIVESH ‘23 – which also included BizTalk.

The guest for BizTank were – Sundeep Tibrewal (Founder & CEO -Glad2shopTechnology Pvt Ltd), Vinay Pagaria (Co Founder & CTO -Stockedge), Jyotsana S (MD- IWEBRO).

The students of MDI Murshidabad as part of their development in the Institute learns from like-minded individuals and experts with multiple years of experience the nuances of the industry. Many students have ambition not to be corporate sheep but to take a different direction and set up their own ventures. But what kind of strategies and what kind of hurdles would one face in their entrepreneurial journey? BizTalk was conducted in MDI Murshidabad to answer these questions.

Vyavsay, the E-Cell, MDI Murshidabad conducted its Annual Entrepreneurship Conclave – ANIVESH ’23 on 18^th of March 2023. The purpose of the conclave was a collaboration of entrepreneurial mindsets and to present innovative ideas.

BizTalk – comes under the umbrella of ANIVESH ‘23 – which also includeed BizTank, a business pitch competition. BizTalk hosted a conversation between some well-known entrepreneurs, from the town of Murshidabad. The guests shared their entrepreneurial challenges, and what kind of strategies they adopted to create a successful business, specifically in a small city like Murshidabad.

The guests of BizTalk were – Ram Krishna Singh (Entrepreneur), Asim (Entrepreneur), Rubel Hossain (Entrepreneur) & Aktarul SK (Entrepreneur). The moderator for the session was Sourav Rauniyar (Assistant Professor, Marketing – MDIM).

BIZ-TANK

Biz-Tank, Shark Tank of MDI-M, is part of the Anivesh series is our B-plan pitch competition to encourage prospective entrepreneurs from different backgrounds across the nation to pitch their business concepts. It tests the business acumen of participants, along with their organizational capabilities by providing validation opportunities for new or independent proposed ventures in the start-up world. It was conducted on Dare2Compete platform.

The purpose was to Inspire budding entrepreneurs, who can take Initiatives to cause Innovations and disruptions in the society.

Webinar with Anil Chikkara

Vyavsay was honoured to host Mr. Anil Chhikara as part of Anivesh’22

Youpreneur (Webinar talks series of E-Cell)

To ignite the entrepreneurial spirit in the students of MDI Murshidabad, Vyavsay also organizes interactive webinars with Industry stalwarts. The event invites eminent start-up founders and Venture capitalists as speakers and provides the students an opportunity to interact with them and learn more about the fascinating world of start-ups.

This year Vyavsay had the honor of inviting Mr.Manpreet Singh Chhabra (Director at Gupshup) and Mr. Vinay Maheshwari (CEO of Sakshi Media Group) as the speakers of the Youpreneur.

Collaborations

Internships & Live Projects

Vyavsay also assists students of MDI Murshidabad in obtaining Live projects and summer internships in MBA, which is of utmost importance. This year, students had the opportunity to intern with five companies, Hapih Host, HarbourX, SG Auto, Closho and open secrets, and gain real-world corporate experience.

Hapih Host: a web hosting start-up, provides end-to-end solutions including marketing, web designing, streaming services, cloud solutions, IPTV, etc.

HarbourX, a recruitment firm, Engineering interns are hired from India and outsourced to US based clients.

SG Auto: SG Auto Assist (formerly known as Sahayata Global Assistance) One of India’s Top 3 & Asia’s Top 10 Roadside Assistance Company. Founded by Mr. Hitesh Sharma in 2016 is the only Bootstrapped company in our domain, despite that we are present in 6 countries now namely India. Malaysia, Philippines, Singapore, Australia & New Zealand.

Closho Footwear: Closho footwear is a start-up set up in Delhi with a vision to deliver trendy footwear at affordable rates. They are present on all renowned e-commerce platforms (Flipkart, Amazon, Myntra, Ajio, etc.) and look forward to expanding our presence in the market in the coming days.

Open Secrets: Open Secret was born with the purpose of unjunk India’s snack time, with mothers at the forefront of the mission. Built by a team of HBS, IIM, and IIT alumni, they are a ~3-year-old series-B-funded startup. It has grown 10x in the last 12 months, expanded into 10+ categories, become best-sellers on Amazon and other marketplaces, is present in 5000+ stores in India and is on track to become India’s leading un-junked snacking destination through a partnership with 100+ brands.

Sponsorships (in cash and kind)

 

Axis Bank Gender Sensitivity workshop

Vyavsay, in collaboration with Axis Bank presented “Women in Motion” as an online workshop session to help young minds understand the importance of Diversity, Equity, and Inclusion. The agenda of the meeting was to help students understand the importance and significance of all three terms across the workplaces. We were honored to have Mr. Harish Iyer and Ms. Tina Thomas for enlightening us on such a sensitive issue.

Social Media

Insta: @ecell_mdim
LinkedIn: @ecell_mdim

The Luminaries– Every Monday
Positive & Motivational Quotes of business personalities

Quizz-ups – Every Tuesday
Never seen before Weekly quiz on Entrepreneurship and business world. Two seasons were organized as part of Quizz-Ups series.

The untold journey– Every Thursday
A journey coverage of a Startup from its ideation

Business Bulletin– Every Friday
Weekly news related to the world of Startups & Entrepreneurship

Startups & Downs– Every Saturday
Comparative analysis of 2 Startups of the same industry

Venture’s Valuation – Every Sunday
To celebrate and introduce the journey of hidden gems in the startup world

Unicorn Congratulations
To congratulate a company whenever they turn into unicorns

A five-day MDP was organized by the Centre for Entrepreneurship and Start-ups in association with MSME for management students. The Management Development Program was conducted in MDI Murshidabad for a Batch of students by MSME- Development Institute organized by the Centre for Entrepreneurship and Startups – MDI Murshidabad from 4rd to 8th Nov 2019. This program was conducted to provide students viewpoint of starting a small business and what sort of support is available to MSME along how to procure it. Even if one aims for large businesses and wants to be an entrepreneur, one has to start with a small prototype or basic functional model of business.

The MDP was on Marketing Management. Sessions on Sales Promotion Techniques and Marketing Planning was taken up by Shri Biswarup Chatterjee in which students learnt how to approach the market through some unconventional ways which are way more feasible and effective. Sessions were held to know all schemes and facilities by government, Ministry of MSME and institutions for entrepreneurs along with instructions to avail them, by MSME-DI. Marketing Management sessions by Dr. Subhajit Bhattacharya showed basic marketing tools for MSME along with Marketing Forecasting, Planning and Rural Marketing. Sessions for motivation, SWOT analysis and 5P’s of marketing, showed the students how to expand the business to an international level through the way of exports by Shri Chandra Shekhar Mukherjee. The last session was an eye-opener in which students came to know how much data we can consider in decisions and how much we can spread our business through digital marketing by Shri Kaushik Bhattacharya.

It was a beautiful journey of five days which lead students to years of exposure from respected faculty. This was a mind-changing program for many students as they had brainstorming sessions and discussed relevant marketing concepts in the real-life scenario.

The Centre for Entrepreneurship and Startups of MDI-M organized Anivesh: The E Summit where three champion entrepreneurs, Mr. Deepak Goel (CEO, Digitally Next), Mr. Suneel Hegde (CEO, Mentor Ally) and Mr. Tarandeep Singh (Founder & CEO, Melvano) came together to talk about their entrepreneurial quest and ignite the entrepreneurial spirit among the students. That sets an entrepreneur apart from the rest is his/her passion to traverse the path of unlearning and relearning. Entrepreneurs are the ones who create a holistic ecosystem facilitating advancement and development in the world full of challenges and road-blocks.

Center for Entrepreneurship and Startups MDI Murshidabad Vyavsay MDI Murshidabad welcomed Mr. Kushal Trivedi, CEO, PreBOO. He enlightened the students about his entrepreneurial journey and addressed students on different marketing strategies for a start-up. He motivated students by mentioning “Attitude is Everything” to achieve success. He was also the guest judge for the event ZIRCON 1.3 organised by Center of Entrepreneurship and Start-ups where the students had put up food stalls , massage parlours , delivery services, fun games , photography contests and various innovative ideas. It was indeed a great day for MDIM students.

A two day workshop on Entrepreneurship Development was organised at MDI Murshidabad in collaboration with Dhaka School Of Economics, for PGDED Executive Program students & MSc Econ. students of University of Dhaka on 9th & 10th November, 2018. The program covered the practical aspects of entrepreneurship viz. Agripreneurship, Sustainability & Community Banking Models, Business Models of Entrepreneurship, Financing for SME’s. This was the first of such a program with University Of Dhaka which is scheduled to be a regular event as it was appreciated by all the participants widely.