MDP on Customer Loyalty Management

MDI Murshidabad is all set to launch its MDP on “Customer Loyalty Management” on 7th and 8th November 2023 via the Zoom platform under the guidance of Prof (Dr.) Atmanand, Director-MDI Murshidabad.

Prof (Dr.) Biranchi Narayan Swar, Professor-Marketing, and Dean-Academic, MDI Murshidabad is the Programme Director and Resource Person of the program.

The purpose of this program is to learn acquiring the right customers and then retaining them is crucial to maintain business profitability. Understanding customer loyalty factors can guide a company to prioritize resources and budget.

When customers trust a brand, they become brand promoters and this evangelizing creates a business success story. Thus, it is important to understand that how customers think, feel, value, and remain loyal to a brand.

The program is targeted to Executives of product or service-oriented industries who are looking for crafting customer-centric activities to attract and retain a loyal customer base.

Customer Loyalty Management is a programme to help you to understand the loyalty dynamics that are essential to maintain long-lasting customer relationships. This programme is designed to help the participants to make the right assessment of customers’ needs/expectations.