MDP on Digital Marketing: Trends and Techniques

MDI Murshidabad is all set to launch its MDP on “Digital Marketing: Trends and Techniques” on 24th and 25th August, 2023 via the Zoom platform under the guidance of Prof (Dr.) Atmanand, Director-MDI Murshidabad.

Dr. Ravi Shankar Bhakat, Assistant Professor-Marketing, MDI Murshidabad is the Programme Director and Resource Person of the program.The purpose of this programme is to understand and apply digital marketing knowledge.

The topics to be discussed in this programme include Crowd of digital technologies, DIY tools and techniques, Frugal approach for modern firms, Emerging trends in digital marketing, Data based decisions in digital marketing, and Digital Marketing analytics.

The program is targeted to Mid-level digital business professional who are transitioning towards leadership positions.

The programme is curated to provide actionable insights of digital marketing adopted during crisis. Marketers are often faced with the challenge to do more with less in today’s business environment.