MDP on Managing Customer Experiences

MDI Murshidabad is all set to launch its MDP on ‘Managing Customer Experiences’ on 27th and 28th June, 2023 via the Zoom platform under the guidance of Prof (Dr.) Atmanand, Director-MDI Murshidabad.

Dr. Shivani Saini, Assistant Professor-Marketing, MDI Murshidabad is the Programme Director and Resource Person of the program.

The purpose of this programme is to understand the customer journey and performing an impressive experience mapping. An interactive discussion, real-life examples, case studies and checklist based practical exercises will prepare the participants of the program to handle multifaceted real-life complex marketing situations. This program would direct the executives to implement experiential philosophy in their product or service oriented organisations. The MDP intends to provide a clear understanding of the customer experience management, strategise actions by using the tools of customer journey and experience mapping, knowledge of emotions and values that drive consumption, analysing differences in managing experiences across products and services, visualising and integrating CRM functions with experience strategy.

The topics to be discussed in this programme include Understanding Customer Experience, Customer Journey, Experience Mapping in Designing Customer Strategy, Measuring Customer Emotions in Consumption Experiences, Customer Experience in products and services and Experience oriented CRM framework.

The program is targeted to Executives from Marketing and Allied functions of small, medium and large businesses who are looking to sharpen their knowledge and skills in implementing customer experience strategy.

The programme is curated to understand the Customer Journey and Performing an impressive experience mapping.