Emerging trends in e-commerce- HealthTech and Aggregators
The healthcare sector is transforming in the Indian landscape, in terms of business models as well as new technology adoption. The Indian healthcare industry, currently valued in hundreds of billion and is expected to grow rapidly . This growing market has led to evolution of many health-tech startups in India which leverage on the earlier revolution of ecommerce marketplace and aggregators models. They are catering to various segments be it helping in book appointments, selling of medicines online, and operate as any specific function of healthcare. In this light, it is imperative for all the emerging managers and marketers to understand this segment and observe the emerging trends.
