Kroneversation : The Marathon 2.0 (12 & 13th Feb. 2022)

ABOUT THE EVENT

Kroneversation:The Marathon 2.0, is the annual conclave of Markrone, the marketing club of MDI,Murshidabad. The purpose is to bring marketing experts and students together on a stage to freely discuss the big shift in the marketing paradigm, as well as current marketing and advertising trends and themes. We have a star-studded lineup of national speakers, including the who’s who of marketing and advertising from throughout the country. From CMOs, founders, veterans, and creative giants from organizations like Philips India, Nielsen, and Mother Dairy, to mention a few, we’ve got it all for you.

Speakers

Unni Hariharan

Mr. Unni Hariharan is Executive Director and Account lead (APAC), Nielsen. In his illustrious career in market research, spanning around 20 years, he has had the opportunity to work with organizations where consumer understanding was the core to decision making – spanning across sectors.

Zubin Mehta

Mr. Zubin is the expert economist at Chegg Inc. He has been a seasoned marketing professional with exemplary industry insights blended with rich experience into Investment Management & Corporate Strategy Planning.Have been closely working with some of the best causes into Education,Consulting & Mentoring to fulfill his passion and vision.

Geetika Bangia

Ms. Geetika is the Lead- PR & Corporate communications at Philips India. A true story teller and true believer in story living professional with 18+ years of experience in the industries such as consumer durables, auto motives and healthcare. Have passionately and relentlessly contributed towards building compelling brand imagery through communication.

Nehal Vora

Nehal Vora is heading marketing of the entire milk portfolio at Mother Dairy a proficient marketing leader, Nehal has 15+ years of brand management experience. Known as a change agent, he has contributed extensively in multiple industries – FMCG, Lifestyle Retail & E-Commerce, with various premier companies – Unilever, ITC etc.

Apurva Ranjan Sircar

Mr.Apurva is the head of marketing at Bandhan Bank and comes with an experience of over 17 years in the corporate world. Having worked across durables, FMCG and financial services, Apurva has a credible experience in Marketing. In his current role, Apurva spearheads Marketing at Bandhan Bank where he is responsible for driving brand awareness through traditional marketing, digital marketing, internal communications, customer experience and regional PR.