Marketing Training Program on “Boost Your Marketing Intelligence

MDIM launched a three days customized marketing training program on “Boost Your Marketing Intelligence” for LIC’s Development Officers from 4th to 6th July, 2022.

The programme was inaugurated on 04th July 2022.

The objectives of the program are to educate and accelerate the learning process of the Development Officers of LIC in the area of Marketing. This program will help them to understand their customer in a better way and how they create value for their customers.

Prof. (Dr.) Atmanand, Director-MDI Murshidabad graced the occasion by his august presence through web and inaugurated the event. In his message, he welcomed all participants of LIC and thanked them for joining this prestigious training program to enhance their marketing intelligence. He also pointed out that this training programs of MDIM have customizely designed to meet the current requirements of LIC officials. He stressed that the participants should take the benefit of the program and implement the skill learned in their day to day marketing activities.

Dr. Biranchi Narayan Swar, Dean-CE cum Program Director and Resource Person along with Dr. Naveen, Dr.Ravi and Dr.Suddhachit focused upon the fact that this programme on marketing is a great opportunity for the participants to gain the latest happenings in the insurance industry. The participants will come to know about the current trends in the area of sales and distribution management-sales in 21st century, product and brand management-new product development and product life cycle management, Customer Relationship Management (CRM)-customer acquisition, retention and loyalty strategies, digital marketing-social media marketing, KPI and visualization and marketing of services-managing service quality.