Online MDP on Data Analytics for Effective Marketing Decisions

MDI Murshidabad launched its 3 days online MDP on “Data Analytics for Effective Marketing Decisions”, designed for Marketing professionals who wants to upgrade their career, and working professional with keen interest in marketing analytics. The objective of the MDP is to equip participants with cutting edge analytics and visualization tools, which may facilitate them in solving their marketing problems.

Prof. (Dr.) Atmanand, Director-MDI Murshidabad inaugurated the event in absentia on 15th March 2021. In his message, he welcomed all participants from reputed organizations and thanked them for choosing this prestigious MDP. He stated that this programme has focused on the practical aspects of marketing analytics and this will surely help participants in taking effective marketing decisions.

Dr. Biranchi Narayan Swar and Dr. Yukti Sharma the Programme Directors of the MDP informed that the program will enhance the skills of the participants related to marketing analytics, role of analytics in decision-making, types of analytical tools, various forecasting techniques, pricing analytics, retail location analytics and tools to determine customer lifetime value etc. As a result, the participants will able to implement the learning from this program to solve their day to day marketing problems and improve their problem solving capabilities.