Online MDP on “Sales and Distribution Management”

MDIM launched its 2 days 8 hours online MDP on “Sales and Distribution Management”, designed for working executive at Junior & Middle level Sales and Marketing Managers.

The programme was inaugurated on 09th February 2022.

The objectives of the program are to enhance the skills and accelerate the learning process of the working professional in the area of sales and distribution management. This program will help them to equip themselves in today’s competitive environment.

Prof. (Dr.) Atmanand, Director-MDI Murshidabad graced the occasion by his august presence through web and inaugurated the event. In his message, he welcomed all participants from reputed organizations and thanked them for showing faith in MDIM and joining this course. He also elaborated that online MDPs are continuation of MDIM’s initiative to cope up with the surrounding disruption and take advantage of the unprecedented growth of technology. He also expressed that vision for MDIM is to becoming an internationally renowned business school which will rejuvenate the knowledge and career of the participants of its courses.

Dr. Biranchi Narayan Swar, Dean-CE cum Program Director and Resource Person along with Dr. Manoj Gour Chintaluri focused upon the fact that this programme on Sales and Distribution Management will be a great opportunity for the participants to gain industry knowledge and nuances of managing sales and distribution channels. The participants will come to know about concepts of sales planning, territory planning and management of resources, sales structure build up and related challenges, sales force planning, managing sales and distribution in uncertain times, importance of marketing research and various sales forecasting techniques, linkage between sales & distribution, delivering customer value through distribution channels with few case insights in this context.