Post-Covid India: Can ‘Social Entrepreneurship’ be profitable? (3rd July, 2020, 6:00 PM)

Social Entrepreneurship – The Mumbai Magic Story.

Deepa Krishnan is the founder of Magic Tours of India, a responsible tourism company that provides upskilling and employment to students from low income neighbourhoods. In this webinar, Ms. Krishnan will share her life journey, and her vision of how a business can balance profitability with social responsibility.

Starting in 2006, Magic Tours has grown over time into a profitable pan-Indian operation, with 200+ people working across 28 cities, delivering innovative tours to overseas visitors. The company has partnered with many non-profits, and brought tourism incomes to marginalised communities. In the post-Covid era, when the entire tourism industry has taken a hit, how is Magic Tours dealing with the crisis? Can the founder keep her people-oriented ideology intact, through this difficult situation?

Join this interactive Webinar, to reflect upon the dilemma of a social entrepreneur, and how she is dealing with it. When the going gets difficult, what motivates her to keep going?