“The Art of Disruption” (17th Oct. 2021, 12:00 PM)

Marketing, since its inception, has constantly been evolving. With each passing generation, it incorporates new ideas and trends that open newer doors to creativity. The technological changes and pathbreaking innovation in the last decade have been unheralded and have only accelerated this process. The world has been witnessing major disruptions at a breakneck pace. One such disruption is being caused due to the entry of electric vehicle technology. Electric Vehicles are slowly becoming the choice of urban households. Intelligent Vehicles are here to revolutionize our daily commute. In such a scenario, the role of marketing, especially that of understanding consumer resonance and targeting a viable audience is very crucial.

To further educate us on the topic, “The Art of Disruption”, Markrone – The Marketing Club of MDIM, is elated to host Mr. Ayush Kuwala for Kroneversation, the talk series. Mr. Ayush is the Network Expansion and Dealer Development Head of Ather Energy which aims to bring EV Technology closer to people.

Mr. Ayush Kuwala has more than 9 years of experience with companies like Maruti Suzuki and Honda Motorcycle and Scooter India Pvt Ltd. in the field of Channel Sales Management, Brand Management, Network Expansion, and Business Strategy. He also heads a student mentorship program in DIT University, Alumni Association. He was conferred with the “Emerging Industry Expert- 30 Under 30” Award in 2020. He lives by Einstein’s famous quote, “I have no special talent, I am only passionately curious”.

The students of #MDIMurshidabad look forward to this opportunity and intend on taking valuable lessons from the session.