Webinar Talk Series: Measuring the Omni-channel Shopper and its implication on Measurement (7-Nov-2020, 4:00 PM)
Marketing is a picture which every aspiring manager tries to beautify with the strokes of vibrant colours and brings life into it.
After initiating efforts through different podiums to intrigue marketers of tomorrow, we at Markrone: the Marketing club of MDI Murshidabad, will make our best efforts to sheath this blade of ever-expanding knowledge in our talk series, “Kroneversation”, with a goal to grow the overall acumen of the students of MDI Murshidabad.
Retailers and consumers are increasingly using omnichannel, means that retailers offer multiple integrated offline and online channels to their customers, while consumers use multiple offline and online channels throughout their shopping journeys.
Ergo, to understand such omnichannel and advance towards consumer behaviour interpretation through cognition based approach is call of the hour.
To get an illuminating insight, we call for all the Mandevians to attend our first ever Kroneversation with Mr. Kunal Gupta, Lead – Consumer Intelligence (South Asia), Nielsen on the topic “Measuring the Omnichannel Shopper and its implication on measurement”.
